About Us

A NEW BRAND FROM AN OLD FISHING FAMILY

Whilst Fox is a name synonymous with specialist angling, Wolf is a very different beast. Wolf is the brainchild of Richard Fox, the next generation of the famous tackle manufacturing dynasty. Richard has persuaded his father Clifford (who founded, built and latterly sold the behemoth that is Fox International) to join this venture. Between them they offer decades of experience in the development of products that have changed the face of specialist angling.  Wolf was born from a desire to return to the Fox family’s tradition of creating innovative, beautifully designed and iconic products.   The first of these is a range of carp rods that combine high quality specifications and understated looks with unparalleled casting and playing ability.   A range of game-changing alarms with military grade electronics are one of a number of products being developed.  Watch this space and join the Wolf Pack.